Bonjour La Brigade: A Name, A Vision, A Journey

Every brand has a story, and La Brigade is no different. The name wasn’t something I pulled out of thin air—it’s been with me for over a decade, waiting for the right time to come to life.

Back when I was deep into the world of fashion, craftsmanship, and quality, I had a friend in Los Angeles who launched his own clothing company. It was everything that L.A. represents—bold, edgy, rock and roll. Seeing him turn his entrepreneurial vision into reality completely enamored me. It was fast, exciting, and fearless—a creative force carving its own path.

But it was during a trip to Montreal to visit family that the name Brigade truly took shape in my mind. I saw the term used by a special unit of the metro police, tasked with securing public spaces, and something about it just stuck with me. It felt strong, unified, and purposeful—exactly the kind of energy I wanted for my own brand one day.

And then, there was the coincidence. La Brigade means "The Brigade" in French, but because my friend was in L.A., it felt almost too perfect at the time—a subconscious nod to my origins in fashion and entrepreneurship. It was a name that carried weight, a name that represented both the individual pursuit of craftsmanship and the collective spirit of those who create.

At the time, I had no idea what Brigade would become, only that it would represent something built with intention, quality, and a sense of belonging. Now, after more than a decade, La Brigade is here—crafted for those who appreciate fine materials, timeless craftsmanship, and the pursuit of excellence.

Bonjour La Brigade! This is just the beginning.